During the first dot com boom you could buy and sell domains for profit without even trying. Back in the heady days of 1999 I had a team of three people doing just that – searching for new domains, holding for a month or two and selling.
Back then, we would buy fairly generic domains, develop them ever so slightly, then use direct marketing to sell them to relevant companies for big bucks. It was easy, fun work.
But the dot com bust of 2000 put an end to that. And it was getting harder each day anyway, with all of the decent one and two word generics all gone by then.
Fast forward to 2010, and the days of registering new domains is all but over for those wanting to make money from domains. These days, it’s about buying and selling domains in the secondary market.
Domains aren’t a big part of my revenue model these days, but I still buy and sell just for fun and pocket money. What prompted me to write this post is a quick sale I made last week, which netted me $1,500.
Now some of you might be thinking ‘who cares, domains sell for more than that all the time’. And you’d be right, domains have been selling in the millions of dollars for some time now, and six figure sales are happening every other week. A five figure sale simply doesn’t register on the radar.
But tell me this – how many of you own a domain worth seven figures? Six figures? Five figures…? Yeah, I thought so.
This particular domain was bought through a very small domain auction site, which was great because it means there’s not much competition from other bidders. I bought the domain for just under a grand and put a very basic site on there, then listed it for sale on a better known site.
Well, I needn’t have bothered putting together a page for the domain, because just two days later I was offered my target price of $2,500. In hindsight, I should have listed it for more, but $1,500 for fifteen minutes work in two weeks is still pretty good.
If you could manage one these each week, it would be some great pocket money. If you could manage to string a few together each week, or each day, you could make some serious cash.
So what are my top tips for making easy money from domains?
1. Don’t shop for domains on the well known secondary markets. There’s too much competition from other bidders. You want to buy where there aren’t many bidders and sell where there’s lots of bidders.
2. Spend money on decent domains. Don’t waste your time buying $50 or $100 domains (unless you find a genuine bargain), get into the $500 to $1,500 market to start with, and work your way up from there.
3. Put something on the domain straight away. Just get something relevant on there and stick some links to it on your other sites. If it’s a good domain with decent type-in traffic, you should get some ads on there too. Might as well make some cash from ads whilst waiting for a buyer.
4. Be patient 1. Don’t feel like you have to buy the first domain that comes up. Be patient, watch the market, and only buy domains which you believe to be undervalued.
5. Be patient 2. If you have a great domain, don’t just take the first decent offer. If someone wants your domain they will chase you for it.
I will be writing a far more comprehensive guide over the coming weeks, so make sure you follow me on Twitter to get the latest updates!
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